I was invited to check out Price Chopper’s newest endeavor – the Market Bistro in the Latham Price Chopper. It’s been close to a decade since I’ve set foot into a Price Chopper, but I suppose a combination of age, time, and curiosity got the best of me, so I went.
So the Market Bistro is interesting. Fast casual dining/take out in a grocery store, kind of like a mall food court, but with somewhat better food and a centralized check out, so you can grab food from a few different kiosks and pay in one central location.
The checkout register is located in the center of the Market Bistro underneath this tree sculpture, which I found to be rather aesthetically appealing.
Right, so here are some quick thoughts and impressions from the stalls we sampled. Other awesome local bloggers have posted their own opinions, check it out to make your own:
This was from the Giving-Chiptole-and-Moe’s-a-Run-For-Their-Money stall. Buffalo chicken quesadilla. On the oily/greasy side for me, and the chicken flavor was pretty mild. I’ll probably stick with Chipotle for my tex-mex needs.
Chicken stall has smoked meats and fried chicken. We didn’t try any of the fried chicken, but we did try some smoked meat.
Ribs and brisket. Brisket is smoked ~12 hours, ribs smoked ~3-4 hours. Good amount of smoke on it. They said they brought in Tennessee hickory for a more authentic smoked flavor. Brisket was fine. The rib was pretty damn good, I’ve gotta give them that. Flavorful rub, good texture, nice penetration of smoke.
A full rack of ribs will set you back $18.99, so a little less than you’d pay in a restaurant, and I can’t really think of any place in Latham where you can walk in and out with a hot rack of ribs within 5 minutes. So that is pretty cool. It would be even better if this was with locally raised meat, but I realize that would likely not be logistically possible.
Burgers & dogs. Burgers are cooked to 165 F. The Golubs were very proud of their buns, and it’s pretty awesome to see the head of a corporation beaming while talking about a product. They were proud of engineering a bun that they felt enhanced the flavor of the burgers they were serving. I tried some of the buns, and my first thought was “I wonder what kind of dough conditioners they use?”. It was very pleasantly soft, and had a bit of a Wonder-Bread aftertaste. Not really my jam, but I assume this is fairly popular with kids.
Fish Fry counter, which they designed to evoke that “seaside” feeling. Pick your seaside – Jersey Shore, Cape Cod, Maine. Beachy seafood was the vibe they were going for.
We tried their lobster roll, which uses the claws and tail of 2-1lb hard shell lobsters. They plan on using hard shell lobsers when they have them in store, but otherwise bringing the parts in. These are very generously sized. This is half of a sample sized roll. The mayo was on the (blessedly) light side, and overall I found this to be pretty enjoyable.
The sushi stall is an independent operator in the Market Bistro, meaning it is not run or by Price Chopper employees and the fish is all brought in by the operating company. You can skip this stall, and I kind of wish Price Chopper had because it seems like it brings down their Market Bistro brand. But we are American consumers and evidently we demand sushi in all grocery stores.
It’s not that it’s especially bad, but it’s also not especially good. It’s generic supermarket sushi with overly vinegared, chilled rice and bland fish. The flavor really paled in comparison to Price Chopper’s lobster roll.
Then it was back to the cheese counter! Hello cheese. Tasty stuff. There’s also a beer counter. All of the staff we encountered really seemed to be enjoying their jobs.
Fresh pasta available by the pound. This is an especially neat concept. I wouldn’t mind giving this a whirl in the future.
Ben & Bill’s is now also in Latham. I know many folks who really like this deli, and many of the other attendees were also excited at this counter.
Pizza counter. They have their usual Price Chopper hot pizza, but also have a thinner NY-style crust.
These were a lighter alternative to the original Price Chopper pies. Very crackery-thin crust.
We finished off at Scoops & Smiles, the ice cream shop.
Hot Fudge Sundaes and the “World’s Best” Strawberry milkshake, which uses fresh strawberries.
As we left, I couldn’t help but grab another snap of the tree sculpture at the center of the bistro. There is something fairly calming about it, lending to a relaxed feeling. It felt both cozy and open at the same time. Despite the large space and seating it wasn’t cacophonous or hectic. They definitely managed to design this to feel relaxing and welcoming, which is a pretty impressive engineering feat given all of the metal materials in the area.
“Magnificent” was a word that was used a lot on the tour, and that is what Price Chopper is striving to have their customers thinking when they leave the Market Bistro. Props for aiming high, guys. They said they welcomed customer feedback and one of the things they felt that distinguished the Market Bistro was their dedicated detail to small aspects of production, like cold plates for salads (kept chilled), and finely shredded lettuce they shredded in-store because they thought the textural difference made a better product.
I haven’t been a Chopper Shopper for almost a decade now, but this tour may have just turned me back in to one. The Latham store will be a “trial” store where they test out new ideas before implementing them (or not) in other Price Chopper stores. I wasn’t able to check out the rest of the store before I had to leave, but I will likely return for a bit of local grocery store tourism.